TRAINING

The news media is a powerful influence in society and a media interview offers an excellent opportunity to get across a positive story about your company, its products or services.

However, many can find the media environment strange and stressful, and often perform poorly. A survey of chief executives found that their biggest fear was dealing with journalists.

The Writing Business offers face-to-face training on the best way to structure an interview, how to prepare, and tips on what to say.

The course will cover:

• defining your agenda
• anticipating questions
• confidence and control

Please contact us for more information.